I’m not exactly a huge Britney fan, but her tunes are pretty catchy, so it’s not unusual for me to listen to them on the radio, but I think I only have one of her songs on my iPod. When I heard that her new song was releasing about a month ago, I listened to it the day it came out and it was exactly what I expected–a pop beat made for a night at the club with mediocre vocals. Typical Britney. At least she was consistent.
This video was jarring. There are so many things I don’t understand. Why is she in some strange Willy Wonka-like tunnel with cameras all around her? Why does it seem like she doesn’t know what to do with her hands when she’s in the tunnel? Why is she fighting a double of herself? What is even the concept of this video? Don’t even get me started on all the hands poking out of her dress.
My most important question: where is all the dancing? Britney’s choreographer, Brian Friedman, told MTV’s “The Seven” that this was going to be a dance video. He said as the video got closer and closer, they’d be hurting their backs. What little dancing I saw looked like it wasn’t even executed well by Britney, but the editing made it very hard to tell. The focus seemed to be more on key moves we’ve all seen (the dramatic arm in the face also in “I’m a Slave 4 U”) and her face. If this is what back-breaking rehearsal looks like, I’d hate to see what it looked like when they were just taking it easy.
It wasn’t really a bad video, but it was trying so hard to be artistic. Britney’s barely even an artist, so the thought that she’s artistic is a little laughable.
It’s not like this little review will even matter, though, Britney will always underperform and people will always buy her albums. It’s the way of the world.